Make your next big career move by applying as KMC Solutions’ next CRM MARKETING SPECIALIST
Handshake AI is seeking an experienced CRM Marketing Specialist to support the execution of email and SMS communications during US after-hours coverage. This is a highly execution-focused role designed to support the Senior Lifecycle Marketer by managing incoming communication requests, building campaigns, and ensuring quality assurance before deployment.
The ideal candidate is tech-savvy, highly detail-oriented, comfortable working independently, and experienced with marketing automation platforms such as Iterable or Klaviyo. This is a plug-and-play role where success depends on speed, accuracy, and the ability to operate with minimal supervision.
On top of your salary, here are the exciting benefits you can look forward to:
- Health Insurance/HMO
- Enjoy unlimited MadMax Coffee
- Diverse learning & growth opportunities
- Accessible Cloud HR platform (Sprout)
- Above standard leaves
The main responsibilities of a CRM MARKETING SPECIALIST include:
Campaign Execution
- Build, QA, and deploy email and SMS communications using Iterable, Klaviyo, or similar lifecycle marketing platforms
- Duplicate, configure, and manage existing workflows and templates
- Validate audience segmentation, personalization fields, links, UTM parameters, and send schedules
- Ensure all communications are accurately built and ready for deployment
Ticket Management
- Monitor incoming communication requests through Slack-integrated ticketing workflows
- Self-manage assigned tickets during designated coverage hours
- Prioritize urgent requests and ensure timely execution
- Coordinate with stakeholders through Slack when clarification is required
Quality Assurance
- Perform detailed review of all communication requests before launch
- Identify inconsistencies, missing information, incorrect dates, broken links, or formatting issues
- Escalate concerns proactively to prevent sending errors
- Maintain high standards of accuracy and attention to detail
Documentation & Process Adherence
- Follow established campaign build processes and templates
- Maintain documentation of completed work and status updates
- Adhere closely to existing workflows created by the Senior Lifecycle Marketer
To apply, you must be an expert on the following requirements:
- At least 2+ year of hands-on experience in CRM, Lifecycle Marketing, Email Marketing, or Marketing Automation
- Experience using Iterable or Klaviyo
- Experience building and executing email and/or SMS campaigns
- Strong experience working within Slack
- Excellent written English communication skills
- Strong attention to detail and quality control mindset
- Ability to work independently with minimal supervision
- Tech-savvy and able to quickly learn new tools and systems
- Comfortable working in a startup or fast-paced environment
It will also be favorable if you are knowledgeable in:
- Experience with both Iterable and Klaviyo
- Experience with marketing automation platforms such as Braze, Customer.io, Salesforce Marketing Cloud, HubSpot, or similar tools
- Experience supporting US-based teams
- Familiarity with email troubleshooting and HTML email rendering
- Experience managing high-volume campaign requests
The successful candidate will be:
- A strong executor rather than a strategist
- Comfortable working independently and asynchronously
- Meticulous and highly organized
- Able to quickly learn established processes and follow them consistently
- Comfortable handling repetitive workflows while maintaining accuracy
- Responsive and proactive when identifying potential issues
- Comfortable working in a startup environment with limited onboarding
IT - Digital Marketing
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