DIGITAL MARKETING SPECIALIST

The Digital Marketing Specialist owns the day-to-day execution of digital marketing activity across all group brands. This is a hands-on, delivery-focused role — the emphasis is on getting campaigns built, published, monitored and reported on accurately and on time, rather than on setting high-level strategy (which sits with the owners).

You will be the person who turns marketing plans into live, well-run campaigns across social, search and email, keeping each brand's presence consistent, current and performing. The role suits someone who is highly organised, detail-obsessed, and comfortable working independently across multiple brands at once.

•  Health Insurance/HMO 
•  Enjoy unlimited MadMax Coffee
•  Diverse learning & growth opportunities
•  Accessible Cloud HR platform (Sprout)
•  Above standard leaves

Social media — organic

• Plan, schedule and publish organic content across Meta platforms (Facebook and Instagram) for each brand.
• Maintain content calendars and ensure each brand posts consistently and on-brand.
• Monitor and respond to comments and messages, escalating enquiries to the right brand or consultant.
• Keep brand profiles, bios, links and pinned content accurate and up to date.

Paid advertising

• Build, launch and manage paid campaigns on Meta (Facebook / Instagram Ads) and Google Ads.
• Set up audiences, budgets, ad sets and creatives according to campaign briefs.
• Monitor spend, pacing and performance daily; make optimisation adjustments and flag issues promptly.
• Ensure tracking, pixels/tags and conversion events are correctly implemented and firing.

Content and creative production

• Produce on-brand graphics, social tiles, stories and simple video/motion assets in Canva.
• Adapt creative and copy for different brands, formats and channels.
• Maintain brand consistency in tone, colour, logo usage and templates across all output.

Website management

• Update and maintain the group's brand websites in WordPress — pages, content, images, links, promotions and landing pages.
• Keep site content current, accurate and aligned with live campaigns.
• Make routine content and layout changes independently, and coordinate larger changes as needed.

CRM and data

• Maintain and use the group's CRM (HubSpot) to support marketing activity — lists, segmentation, contacts and campaign data.
• Keep marketing data clean, well organised and accurately recorded.
• Support email and lead-nurture activity through the CRM.

AI-assisted workflows

• Use AI tools — including Claude — to draft and refine copy, generate content variations, summarise reporting and speed up repetitive production tasks.
• Apply AI outputs with judgement, always reviewing and editing for accuracy, brand voice and factual correctness.

Reporting and analysis

• Pull, compile and interpret performance data across channels (Meta, Google, email, web analytics).
• Produce clear, regular reports for the owners showing spend, results and key metrics per brand.
• Highlight what's working, what isn't, and recommend practical adjustments.

Coordination and quality control

• Manage multiple brands' activity in parallel without cross-over errors.
• Meet publishing deadlines and campaign go-live dates reliably.
• Keep assets, logins, calendars and reporting well organised and accessible.

• Hands-on experience managing Meta (Facebook & Instagram) organic and paid campaigns using Ads Manager.
• Practical experience creating and managing Google Ads campaigns.
• Strong proficiency in Canva for creating graphics, social media assets, and simple video content.
• Experience updating and maintaining WordPress websites.
• Experience using a CRM, preferably HubSpot, for contact management, segmentation, and campaign support.
• Comfortable using AI tools (including Claude) to create content, improve workflows, and support reporting.
• Strong understanding of digital marketing channels and how they work together.
• Ability to analyze marketing performance and produce reports using analytics tools (Meta Insights, Google Analytics, Google Ads Reporting)

Core Tools:

• Meta Business Suite / Ads Manager
• Google Ads
• Canva
• WordPress
• HubSpot
• Claude (AI)
• Google Analytics & Meta Insights
• Email marketing platforms

• Marketing experience within the travel, tourism, hospitality, or lifestyle industries.
• Experience with email marketing platforms.
• Experience implementing Meta Pixel, Google Tags, and conversion tracking.
• Experience supporting or managing multiple brands or client accounts simultaneously.