LOCAL VISIBILITY OPTIMIZATION SPECIALIST

The Local Visibility Optimization Specialist is responsible for supporting the delivery of SOCi’s Local Visibility Optimization professional services offering to customers. This role serves as a hands-on local SEO practitioner, helping customers improve local search visibility, discoverability, rankings, listings performance, and overall local digital presence.

This role supports customer outcomes through SEO audits, performance analysis, keyword tracking, competitive analysis, monthly reporting, action tracking, and customer-facing recommendations. The Local Visibility Optimization Specialist helps translate local SEO data, customer goals, and market trends into clear insights and practical recommendations that support improved local visibility performance.

The Local Visibility Optimization Specialist partners with the Manager, Local Visibility Optimization, Customer Success Managers, Professional Services team members, and other internal stakeholders to ensure customers receive consistent, accurate, and actionable guidance aligned to the scope of SOCi’s Local Visibility Optimization service offering.

• Health Insurance/HMO
• Enjoy unlimited MadMax Coffee
• Diverse learning & growth opportunities
• Accessible Cloud HR platform (Sprout)
• Above standard leaves

• Execute assigned Local Visibility Optimization professional services work with quality, consistency, and customer impact

• Serve as a customer-facing local SEO specialist supporting local search visibility, listings optimization, keyword performance, and local discoverability

• Conduct SEO audits and contribute to customer-specific success plans that identify opportunities, priorities, and recommended actions

• Build and deliver monthly SEO analysis reports that clearly explain performance trends, visibility shifts, and recommended next steps

• Support keyword tracking and performance analysis, including GeoRank-related insights where applicable

• Track recommendations, actions, and optimizations throughout the customer lifecycle to support measurement and continuous improvement

• Conduct competitive analysis to help customers understand their local visibility position relative to approved competitors

• Participate in customer meetings and QBRs to present insights, discuss recommendations, and support alignment on priorities

• Partner with Customer Success Managers and the Manager, Local Visibility Optimization to ensure Local Visibility Optimization work supports broader customer goals and engagement strategies

• Identify opportunities to improve customer deliverables, reporting quality, internal workflows, and execution consistency

• Communicate clearly with customers and internal stakeholders regarding recommendations, dependencies, risks, timelines, and outcomes

• Maintain strong understanding of local SEO trends, Google Business Profile, local landing pages, listings performance, search behavior, and emerging local discovery channels

ADDITIONAL ROLE-SPECIFIC RESPONSIBILITIES:

• Maintain and update Local Visibility Optimization templates, reporting frameworks, audit materials, and customer-facing deliverables

• Support consistent execution of local SEO advisory services at scale

• Assist with internal enablement for Customer Success teams by providing local SEO insights, reporting context, and service clarification support

• Help identify customer requirements, including data access needs such as Google Search Console access, and communicate those requirements to the appropriate stakeholders

• Reinforce service boundaries and escalate scope-related questions when customer requests fall outside the approved service package

• Partner with the Manager, Local Visibility Optimization to identify recurring customer trends, reporting needs, product feedback, and visibility-related challenges

• Stay current on local SEO best practices, search engine updates, local ranking factors, and changes impacting customer visibility across listings, search, maps, and local landing pages

The responsibilities of this role do not include:

• Ownership of customer relationships, which remain the responsibility of the assigned Customer Success Manager

• Ownership of gross revenue retention or renewal outcomes

• Renewal negotiation, pricing, or contract ownership

• Ownership of the overall Local Visibility Optimization service offering

• Direct people management responsibilities

• Website development or technical web development services

• Content creation services unless explicitly included in a separately approved scope of work

• Procurement or management of third-party tools or services unless explicitly approved

• Product roadmap ownership

• Customer Support case ownership

• Implementation Services ownership

• 3+ years of experience in SEO, local SEO, digital marketing, marketing analytics, professional services, customer success, or a related customer-facing advisory role

• Strong understanding of local SEO, Google Business Profile, listings optimization, local landing pages, keyword strategy, and search visibility best practices

• Experience analyzing performance data and translating insights into actionable customer recommendations

• Experience creating customer-facing reports, presentations, audits, or strategic recommendations

• Experience working directly with customers in an advisory, consulting, professional services, customer success, or digital marketing capacity

• Strong written and verbal communication skills

• Ability to manage multiple customer deliverables, reporting timelines, and follow-up actions simultaneously

• Bachelor’s degree or equivalent experience required

• Experience supporting multi-location brands, franchise businesses, or enterprise customers

• Experience with Google Business Profile, Google Search Console, Google Analytics 4, Looker Data Studio, GeoRank tools, listings platforms, or local marketing platforms

• Experience supporting paid professional services or customer-facing advisory packages

• Experience conducting competitive analysis across listings, local landing pages, search visibility, or local market performance

• Experience in SaaS, MarTech, digital marketing, local marketing, or agency environments

• Experience partnering with Customer Success, Professional Services, Product, or Support teams to improve customer outcomes

• Familiarity with SOCi’s product suite, local marketing platform capabilities, and customer use cases

• Building Trusting Relationships - The ability to build trusting, collaborative relationships and rapport with different types of people and business. This includes delivering on commitments and maintaining confidential information, as well as being approachable, showing interest in the other person, and relating well to people regardless of personality or background.

• Communication - The ability to convey information clearly and accurately, as well as choosing

the most effective method of delivery (e.g., email, phone, face-to-face). This includes using a

technically sound communication style both verbally and in writing.

• Creating the New and Different - The ability to be creative. This includes the ability to produce

breakthrough ideas, being a visionary, managing innovation, seeing multiple futures, having

broad interests and knowledge, and gaining support in order to translate new ideas into solutions. This also includes the ability to plan and implement unconventional ideas and speculate about alternative futures without all of the data.

• Decision Making - The ability to make quick, accurate decisions. This includes the ability to

weigh alternatives and take into account the impact of the decisions on people, equipment, or other resources.

• Getting Work Done - The ability to be organized, resourceful, and planful. This includes the

ability to leverage multiple resources to get things done and lay out tasks in sufficient detail. This

also includes the ability to get things done with fewer resources and in less time, work on

multiple tasks at once without losing track, and foresee and plan around obstacles.

• Time Management - The ability to quickly prioritize mission-critical from less important. This includes sensing what the next most useful thing is to work on, and focusing on the critical few tasks that add value while putting aside or delaying the rest.

• Analytical Skills - The ability to collect information and identify fundamental patterns/trends in simple to moderately complex data. This includes the ability to gather, integrate, and interpret information from several sources.