2.1 Google Ads — Collaboration, Reporting & Implementation
While Google Ads strategy is led by the Digital Marketing Manager, this role plays an active
supporting role that requires above-basic platform knowledge and genuine commercial
curiosity.
• Strategy Collaboration: Participate in daily, weekly, and monthly Google Ads
strategy sessions—contributing observations, flagging anomalies, proposing test
ideas, and asking the right questions. You are expected to think, not just execute.
• Gap Identification: Proactively monitor Google Ads account performance to surface
underperforming campaigns, wasted spend, missed opportunities, and structural
inefficiencies—before being asked.
• Optimization Implementation: Execute agreed Google Ads optimizations: negative
keyword updates, bid adjustments, ad copy refreshes, audience list updates, landing
page alignment, and campaign structural changes.
• Performance Reporting: Own the preparation of structured daily, weekly, and
monthly Google Ads performance reports—clean, formatted, insight-led, and
delivered on time without chasing.
• Account Hygiene: Maintain ongoing account hygiene across all three brand Google
Ads accounts: keyword scrubbing, quality score monitoring, ad schedule reviews,
and budget pacing checks.

2.2 Meta Ads — Full Ownership & Performance
Meta Ads (Facebook & Instagram) is your primary paid channel—you own it end-to-end,
from strategy to creative to reporting.
• Campaign Architecture: Build, launch, and continuously optimize Meta campaigns
across all three TMG brands targeting Australian consumers, with a sharp focus on
lead generation and Cost Per Acquisition (CPA) benchmarks.
• Creative-Led Testing: Develop, test, and iterate on ad creatives, audiences, and
copy variations within Meta Business Suite; analyze results and apply learnings
rapidly.
• Budget Management: Manage daily Meta ad spend across three brands using
audience segmentation, retargeting frameworks, and spend pacing best practices.
• Proactive Ideation: Regularly bring new campaign ideas, creative angles, and
audience strategies to the table—don’t wait for direction on Meta. Own it.

2.3 Analytics Infrastructure — GA4 & GTM
• Tag Management: Configure and maintain Google Tag Manager (GTM)
containers—setting up triggers, tags, and variables to ensure accurate event tracking
across all brand landing pages.
• GA4 Management: Own GA4 property configuration, event schema, conversion
tracking, and audience definitions to support accurate cross-channel attribution for
both Google and Meta campaigns.
• Dashboard & Reporting: Build and maintain structured performance dashboards
within GA4 and TMG’s DASH platform, surfacing clean, actionable insights on
campaign performance, lead quality, and funnel drop-offs.
• Data Integrity: Take personal ownership of data quality—proactively audit tracking
regularly and flag discrepancies before they distort decisions.

2.4 Content Creation & Visual Asset Production
• Agile Creative Design: Use Canva and the Adobe Creative Suite to produce
high-converting ad creatives, localized banners, social graphics, and digital flyers
strictly aligned with each brand’s style guide.
• Asset Repurposing: Transform raw field collateral (before-and-after photos,
smartphone footage from Australian technicians) into polished, high-performing paid
and organic assets.
• Multi-Format Output: Produce content optimized for Meta feed, Reels, Stories,
Google Business Profiles, and brand websites independently—without requiring a
dedicated designer.

2.5 Social Media Management
• Organic Execution: Curate, schedule, and maintain content calendars across all
three brand social accounts, including Instagram and Google Business Place
Listings.
• Community Engagement: Actively manage brand social presence, respond to
engagement, and build audience trust tailored to an Australian consumer audience.
• Blog & Website Content: Support the creation and scheduling of brand website blog
posts as part of the broader organic content and SEO strategy.

2.6 Franchisee Local Area Marketing (LAM) Support
• Launch Collaboration: Partner with the operations team to build and deploy LAM
frameworks for new Australian franchisees, ensuring marketing is live and generating
leads before Job #1.
• Collateral Deployment: Ensure localized digital assets (mobile-ready and
print-ready flyers, localized social posts) are accessible and ready for franchisees
across their regional or metropolitan markets.

2.7 Local Visibility — Google Business Profiles
• GBP Management: Actively manage and optimize Google Business Profiles across
all Australian franchisee territories to maximize map visibility, local search
impressions, and inbound phone leads.
• Review Infrastructure: Support the systems and processes that drive verified
Google Review capture across individual franchisee profiles, contributing to
month-on-month local authority growth.

2.8 Compliance & Brand Standards
• Quality Management (ISO 9001): Audit digital touchpoints to ensure consistency
with TMG’s “Gold Standard” across all three brands.
• Data Security (ISO 27001): Ensure customer PII captured via lead forms is handled
in line with Australian privacy protocols and data security standards.