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PAID ADS SPECIALIST

XTN-A7D3825

City
Taguig City, Philippines
Schedule
Office Location
SM AURA OFFICE TOWER

Make your next big career move by applying as KMC Solutions' next PAID ADS SPECIALIST

We are seeking a highly skilled Paid Ads Specialist to manage and optimize digital advertising efforts across Google, Meta, and emerging platforms. This role is critical in helping the business regain competitiveness in an increasingly crowded market by elevating ad performance, improving campaign structure, and bringing strategic insight into digital spend.

The ideal candidate combines hands-on campaign execution with strategic thinking—proactively identifying opportunities, spotting inefficiencies, and driving continuous improvement. This role involves restructuring existing campaigns, monitoring performance KPIs, and providing forward-looking digital recommendations.

On top of your salary, here are the exciting benefits you can look forward to:

  • Health Insurance/HMO
  • Enjoy unlimited MadMax Coffee
  • Diverse learning & growth opportunities
  • Accessible Cloud HR platform (Sprout)
  • Above standard leaves

The main responsibilities of a PAID ADS SPECIALIST include:

Paid Advertising Management

  • Manage and optimize digital ad campaigns across Google Ads, Meta Ads, and future platforms such as TikTok.
  • Restructure and improve existing campaign architectures, ad groups, audience segmentation, and targeting strategies to enhance performance and efficiency.
  • Conduct continuous bid, budget, and audience optimizations to maximize ROI and campaign effectiveness.
  • Identify overspending and underperforming areas, reallocating budgets toward high-performing campaigns and channels.

Strategic Insights and Recommendations

  • Provide proactive, data-driven insights on market trends, competitor movements, and campaign optimization opportunities.
  • Recommend innovative audience strategies, creative approaches, platforms, and AI-driven tools to strengthen digital presence and acquisition performance.
  • Act as a strategic partner by identifying risks, performance gaps, and scalable growth opportunities.

Tracking, Analytics, and Reporting

  • Collaborate with internal stakeholders to ensure proper setup and monitoring of tracking tools, website analytics, conversion events, and third-party platforms such as Wiz.
  • Monitor and analyze core digital marketing KPIs including CPC, CTR, CPA, ROAS, impression share, conversions, and customer acquisition metrics.
  • Prepare monthly digital performance reports and present actionable insights through YoY, WoW, and MoM analysis.
  • Utilize dashboards and analytics tools to evaluate campaign performance and identify opportunities for continuous optimization.

Cross-Functional Collaboration

  • Work closely with the Operations Manager and Marketing leadership to align digital advertising initiatives with business goals.
  • Coordinate with SEO specialists and other marketing stakeholders to ensure alignment between paid and organic strategies.
  • Share campaign insights and recommendations that contribute to broader customer acquisition, marketing, and competitive strategies.

To apply, you must be an expert on the following requirements:

  • Bachelor’s degree in Marketing, Digital Advertising, Business, Communications, or any related field.
  • At least 3–7 years of hands-on experience managing paid media campaigns.
  • Strong expertise in Google Ads and Meta Ads, with familiarity in additional platforms such as TikTok Ads.
  • Proven experience restructuring and optimizing complex digital campaign architectures.
  • Strong analytical skills with the ability to interpret performance data and translate insights into strategic recommendations.
  • Solid understanding of digital marketing KPIs including CPC, CTR, CPA, ROAS, impression share, and page rankings.
  • Experience working with tracking tools, tags, pixels, analytics platforms, and third-party systems such as Wiz.
  • Excellent communication and presentation skills, particularly in explaining insights to non-technical stakeholders.
  • Proactive, solutions-oriented mindset with strong attention to detail and ownership of deliverables.
  • Ability to thrive in a fast-paced, results-driven environment while managing multiple priorities effectively.

It will also be favorable if you are knowledgeable in:

Competencies

  • Strategic Thinking
  • Analytical and Data-Driven Decision Making
  • Digital Advertising Expertise
  • Performance Optimization
  • Stakeholder Management
  • Communication and Presentation Skills
  • Problem Solving and Initiative
  • Collaboration and Teamwork
  • Adaptability and Continuous Improvement

The successful candidate must submit the following pre-employment requirements

  • Scanned copy of valid NBI Clearance
  • Accomplished Medical or PEME Slip (covered by KMC)
  • 2x2 & Half body picture with white background
  • Proof of government numbers (TIN, SSS, Pag-ibig, & Philhealth)
  • Photocopy of 2 valid IDs – front & back (government-issued)
  • Clear copy of your Birth Certificate (PSA or NSO)
  • Accomplished HR Forms & Promissory Note (will be provided by KMC’s Onboarding Team

Click here to view the complete list of KMC’s pre-employment requirements.

KMC Careers

If you're a rockstar at what you do and looking to be a part of our amazing story, we want to hear from you!

We offer attractive salaries and benefits plus you get to work in some of the Philippines' best flexible workspaces. Our employees also get to enjoy exclusive discounts, rewards and freebies, and invites to our monthly events. We are always recruiting for roles in IT & Development, Marketing, Business Administration, HR & Recruitment and Legal & Finance Roles.

KMC provides quality employment opportunities for job-seekers looking for a career that is both challenging and fulfilling. We are also committed to providing equal opportunities at every selection stage. We do not discriminate due to age, gender, sexual orientation, ethnicity, nationality, and religion.

Work with Us. Grow with Us.

KMC Solutions offers a variety of career opportunities in Metro Manila, Cebu and Clark & Iloilo. We are always looking for talented and enthusiastic individuals who are ready to make their next big career move.

Our Culture

At KMC, we foster an inclusive and positive workplace for all. We push our members to succeed in everything they do through our collaborative work environment. We encourage our community to work hard and reach their full potential while delivering results that matter for our members and you as professionals.

We host amazing and quality events and implement people-centric policies to work flexibly. We ensure that everyone in our expansive network is engaged, from our internal employees and those who work on behalf our offshore partners.

Life within KMC: Work Hard Party Harder

At KMC, we work hard and we are committed to putting our best foot forward in everything we do. Everyone is encouraged to be an individual while also working for the collective good of the KMC Community. We believe mistakes are opportunities and that you should not present a solution without a problem.

We also know when hard work deserves to be recognized so we reward our employees with monthly parties, free trips and much much more!

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